Who Are We?
Brainstorm Consulting is an AI consulting firm dedicated to helping businesses navigate, integrate, and optimize artificial intelligence solutions.
Founded by Chris, a data science and process optimization expert, and Li-Mor, an AI adoption and transformation coach, we bridge the gap between AI technology and real-world business applications.
With expertise in data science, process automation, and organizational transformation, we take a human-centric approach to AI adoption—ensuring businesses don’t just implement AI but thrive with it.
Chris
Chris MacArthur is a problem solver who sees patterns where others see headaches. With a master’s in data science and a mind that balances logic with creativity, he thrives on improving processes—whether in business, technology, or the everyday inefficiencies that drive most people crazy.
With experience as a senior data analyst in the education sector, Chris has worked across business, research, and academic realms to make sense of messy data. From collection and cleaning to transformation, integration, and enrichment, he ensures that raw information becomes valuable insight. Whether validating datasets, formatting them for real-world impact, or leading workflow transformations, he specializes in process improvement that turns inefficiency into innovation.
When he’s not fine-tuning systems, Chris can be found embracing outdoor adventures, hiking through nature, or even weaving baskets (because precision and patience aren’t just for data). His empathetic approach and ability to see the big picture make him a valuable force for turning complexity into clarity.
Li-Mor
With a career spanning multiple industries, Li-Mor thrives at the intersection of precision, adaptability, and human connection. Armed with a BFA in Advertising & Computer Graphic Animation and a master’s in Communication, she developed a deep understanding of structured creativity, problem-solving, and emerging technologies—skills that became invaluable in both coaching and AI.
A trained pilot with hundreds of flight hours, Li-Mor understands what it means to navigate uncertainty with confidence. Whether in the cockpit or the ever-evolving world of AI, she believes success comes from knowledge, adaptability, and the willingness to embrace change. AI, like any transformation, can seem like a threat—until you master it. Li-Mor helps individuals and organizations bridge the gap between fear and opportunity, ensuring they don’t just adapt to AI but thrive with it.
Beyond her passion for innovation, she is an avid explorer and dedicated vegan who has traveled the world. She thrives in nature, loves sports, and finds fulfillment in the never-ending process of learning, innovating, and creating.